When Stellantis was eager for margins, it let dealership lots get clogged with high-margin cars while competitors cut their prices. When the company needed to sell its inventories quickly, the incentives were both massive and unpredictable, coming and going quickly. Some dealers took advantage of this to offer huge “discounts” including some rebates few may qualify for.
According to today’s press release, Stellantis is promising North American dealers:
- Pre-pandemic advertising outlays, including two Super Bowl ads
- “Competitive and predictable incentive programs”
- Affordable Ram 1500 trims (presumably replacing Ram 1500 Classic at last)
- The RamCharger, gasoline powered Chargers by the summer, and three “all-new” Jeep nameplates in gasoline, hybrid, and electric form—two of which are presumably Wagoneer S and Recon; the third appears to be Europe’s Jeep Avenger.
- Targets to increase sales while “focusing on quality, customer experience, and effective inventory management.”
The Jeep plan continues to leave beyond-ordinary off-road capability almost entirely in the hands of the Wrangler and future Recon.
Not mentioned in the press release is the restoration of ordinary warranty work compensation, which appears to have taken place early in Antonio Filosa’s time as the new chief operating officer of Stellantis North America.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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