Hyundia/Kia set 2024 records at Stellantis’ expense

Hyundai and Kia, which quietly invested in hybrid and electric-car technologies while maintaining their conventional engines, both announced record sales. The two companies sell essentially the same cars, with Kia acting as the cheaper value brand and Hyundai as a somewhat higher-end value brand.

Kia E-GMP

Stellantis has not yet announced its sales, but nobody expects them to have gone up, partly because they did not produce any Dodge Chargers, Dodge Challengers, or Jeep Renegades; the 300 had already dropped to low sales in 2023. Stellantis was very slow to cut prices, and then engaged in an odd pattern of massive incentives, then lower incentives, and sometimes quite high incentives again, all done at the dealership level rather than with open, published rebates (which they also added).

Stellantis did introduce electric vehicles in 2024, but the number actually reaching normal customers’ hands appears to be exceedingly small.

General Motors, Stellantis, and Ford have not yet revealed their 2024 sales. GM did, in mid-December, launch a 2025 Corvette ZR1 with a 1,064 hp engine, beating the final 2023 Dodge Hellcat’s 1,025 hp, and running a 9.6 second quarter mile with 0-60 in 2.3 seconds. The Corvette used a twin-turbo 5.5 liter V8 engine; its estimated base price is reportedly over $150,000, well above the highest-priced Hellcat cars.


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