Stellantis’ U.S. sales fell again in the first quarter of 2025, despite claims in the auto media that customers were rushing to buy cars and trucks ahead of tariffs. Total first quarter sales fell by 12%, while retail sales remained level from the first quarter of 2024.
FCA US is still the name of Stellantis’ United States division, which is set up as a limited liability company (LLC) owned by Stellantis.
Before we get into the numbers, it’s worth looking at some items from the press release which suggest that Stellantis’ main issue was fleet sales. Retail sales were level with Q1 2024, and that Ram retail sales were actually 16% higher—both standard and heavy duty pickups gained. Indeed, FCA claimed that Ram retail sales were the highest for the first quarter since 2022. The Grand Cherokee had a 14% retail gain even as fleet sales fell.
Dodge fared worst out of the brands; while V8 Durangos remained on sale, not many wanted them, with sales falling by 9% to just 13,701 for the quarter. Another 1,052 old 2024 Chargers cleared out of the lots with 922 old Challengers; with production delayed, the company also sold 1,947 Charger BEVs, many or all of which were branded as 2024 models.
Despite price cuts, Hornet sales flopped down 45% to just 4,108; and that was Dodge, down to 21,731 sales over three months, down 49% from last year’s 42,948. Oh, and there was one lone Dodge Journey sold in the quarter.
Chrysler, the minivan brand, fared well; with just 341 old 300s to sell, they still beat their Q1 2024 numbers by 1% with 2,319 Voyagers and 32,409 nearly-identical Pacificas.
Ram was just about on par with Q1 2024, too, but only because they sold 14,519 ProMasters—up from 5,853. The company split up the Ram 1500 from its heavy duty models for the first time, and showed 47,067 Ram 1500s and 31,781 Ram 2500-and-higher sales; both were down from Q1 2024. Those who blame low sales on the lack of a V8 in the Ram 1500 may find that the V8-or-diesel-powered Heavy Duty pickups had about the same sales drop.
Jeep has the widest selection now, with nine cars to choose from, but it still dropped by 10%. The Wagoneer S garnered 2,595 sales in the quarter, and the Compass gained by 15% to 31,730. That was the good news. The Grand Cherokee fell by 11%, to 48,465, which incidentally made it the most popular Stellantis vehicle overall (unless you recombine all the pickups). Coming in at #2 for Jeep, #4 across the company, was the Wrangler, down just 1% with 37,961, a respectable number. The Gladiator, down 7%, was nonetheless better than many thought it would be by now, with 12,057 sales.
The floor dropped out from under the Wagoneer, with sales plummeting by 59% to just 5,400 over three months; the Grand Wagoneer fared slightly better, falling by 48% to 1,849. The reason for this is unclear; pricing has gotten more competitive, and both are luxurious, smooth, powerful, and on-road-capable, like their GM, Ford, and Toyota counterparts.
Jeep cleared out 156 leftover Cherokees and 370 leftover Renegades as well. The 4xe did well, at 23% of Grand Cherokee sales and 26% of Wrangler sales.
Finally, Fiat had a superb month by Fiat standards, selling 74 old 500Xs and 448 new 500e electrics; that brought the total to 522, vs 154 in Q1 2024. Alfa Romeo did not fare so well, selling fewer than 2,000 cars, and dropping another 15%.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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