A last-minute burst of electric car sales brought their market share to 13.6% for the year, dropping their overall share from 15.7% in 2023. One reason was the rise of hybrid-electric vehicles, which gained by nearly 20 points, moving from 3.4 million to 4.1 million sales. Plug-in hybrids also suffered, dropping by a larger amount than full electrics.
Stellantis has largely invested in plug-in hybrids (PHEVs) and electric cars, though their market share for electrics remains relatively low. The most popular forms of propulsion in Europe for 2024 were gasoline and, closely following, hybrid-electric. The continent saw around two million electric vehicle sales in both 2023 and 2024, compared with fewer than one million PHEV sales. Diesels, where Fiat once claimed great expertise, continued to fall in popularity, from 1.53 million in 2023 to 1.35 million in 2024.
Volkswagen remained the #1 automaker, gaining nearly half a point to end at a 26.3% share. Stellantis stayed #2, despite a very poor December, with a 15.2% share—down from 16.5% in 2023. Within Stellantis, three former Peugeot brands were the top sellers, with Peugeot, Opel (Vauxhall in the UK) and Citroën coming in with 4.9%, 3.2%, and 2.8% shares. Opel took a hit from 2023 to 2024, dropping from 3.6% of the market to 3.2%.
Fiat came in well under its 2023 3%-share, with just 2.3%, dropping around 80,000 sales year to year. Jeep gained slightly despite the addition of the Avenger, sticking to its 1% market share and rising from 126,811 to 130,473 sales.
The luxury brands suffered more, with Alfa Romeo and DS falling from 0.4% to 0.3% (44,918 and 37,480 sales, respectively). Lancia, sold in at least one market as Chrysler but not including any Chryslers, managed just 32,649 sales ahead of a years-long rejuvenation plan. All other Stellantis brands, including Dodge, Maserati, and Ram, managed a combined 5,904 sales, down from 8,920 in 2023.
Renault was the next largest seller, gaining from 2023 to 9.9% share, evenly split between Renault and Dacia, with Alpine adding 4,304 sales. Hyundai and Kia were also roughly even, each gathering a 4.1% share, down from 2023. Toyota gained, moving from 6.9% to 7.8% in market share, which represents another 116,752 sales—a gain of roughly all the sales of Alfa Romeo, DS, and Lancia combined. Ford came in at 426,307 sales, good for a 3.3% share and well below 2023’s 4% share. The one Chinese company selling directly in Europe (not counting Volvo), SAIC, moved from a 1.8% share to 1.9%, selling 244,595 cars in total—more than Jeep, less than Fiat.
Looking at individual companies, the former Fiat Chrysler brands had around 518,010 sales, which would have put them between Mercedes and Ford. The former PSA would have had around 1,451,584 slaes, good for—second place, above Renault.
This article lumps together the EU, EFTA, and UK into a single “Europe” number; figures are from the ACEA.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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