Dodge is one of the most active automotive brands when it comes to engaging the target audience and the latest program from the horsepower-fueled brand looks to add brand ambassadors – called Badassadors. These enthusiasts will represent the Brotherhood of Muscle at all sorts of automotive events, including auto shows, vehicle launches, NHRA events and more.
“We continue to push the boundaries of performance, and we’re looking for brand ambassadors who are also ready to shake up the status quo,” said Matt McAlear, Dodge CEO. “If Dodge isn’t pushing boundaries, if Dodge isn’t making people uncomfortable, we wouldn’t be Dodge, and those are the kind of ambassadors the brand is looking for: enthusiasts who disrupt, who will stand out and shine a light on the next generation of Dodge muscle.”
Dodge Badassadors will receive the following perks:
–Badassador Card: Provides entry to Dodge enthusiast and motorsports events
–Dodge Rides: Exclusive access to Dodge vehicles to create and promote innovative content
–Dodge VIP: Elite VIP-level experience at events, including vehicle launches, delivering behind-the-scenes access and creating compelling content
–Dodge Social: Appear in official Dodge social channel features and posts and leverage access to Dodge lifestyle and motorsports partners
–Dodge Gear: Complimentary Dodge swag and Dodge-branded gear
–Dodge Meet-ups: Face time with the Dodge team and celebrities for Q&As and to discuss updates and collaboration opportunities
To apply, all you have to do is click here to visit the Badassadors application page on DodgeGarage.com. The application process is very simple; you just enter your social handles, your contact information, some unique information about you that cannot easily be found on social media and a quick explanation of your favorite vehicle that you have owned. There are also some multiple choice questions that ask about your interests in the Dodge brand and your general personal interests.
Patrick Rall is a professional writer and photographer with a passion for all things automotive. Having grown up in his father’s performance shop, he spent extensive time at the oval track and drag strip – both driving and wrenching on various types of vehicles. In addition to working as a writer, Patrick previously worked as an automotive technician before moving on to a business office position with a chain of dealerships, and this broad spectrum of experience in the industry allows him to offer a unique look on the automotive world. Follow Patrick on Twitter, Facebook and on Youtube.
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