Chrysler admits to 100th anniversary, Stow ’n’ Go 20th

Chrysler today celebrated the twentieth anniversary of Chrysler’s Stow ’n’ Go system for putting minivan seats away into the floor—a feature still standard on the Pacifica Select and Limited, even with all wheel drive models.

The brand chief, Chris Feuell, said, “Chrysler brand will mark its 100th anniversary in 2025, and that Century of Innovation has been driven by decades of leadership in design, technology and capability.”

The first Chrysler cars were made and sold in 1924; by 1925, the company had sold tens of thousands of the innovative cars. Among other rare features at that time, they had four-wheel hydraulic brakes and the ability to reach at least 70 mph. A history of these cars, as well as the full century Chrysler existed from 1924 to 2024, is in this book (which now has a cheaper text-only version suitable for giving to Chrysler leaders).

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The minivan group first presented the leadership team with the Stow ’n’ Go idea in 2002; tooling was installed at the assembly plant in 2003, and after prototypes and testing, it went on sale in the 2005 model year. The 2011 minivans had a single-action folding setup which dealt with the headrests and made stowing much easier. Along the way, Chrysler also applied the name to its back seats, which fold more conventionally. One major plus for the system is that it works on “captain’s chairs,” not sacrificing comfort; with the chairs in their usual position, the stowing area can be used for cargo.

With all the seats stowed, the Pacifica and Voyager have over 140 cubic feet of interior space.