The first things any visitor to the New York Auto Show might see are the competing Camp Jeep and Bronco Roadeo, competing events designed to show off the capabilities of Jeep’s and Ford’s most serious offroad vehicles. In past years, Jeep has had a variety of vehicles running the obstacle course; this year, only Gladiators and Wranglers need apply, with a taller, steeper hill.
For 2025, Camp Jeep has a 25° uneven plane, a 70-foot-long, 12-foot tall off-camber bridge, over-30° curved wedge, narrow passage between 45° walls, and a hill with a roughly 40° incline.
For a comparison to Ford, see our coverage from last year—while Jeep upped its game, the same basic trend was true in 2024 (see the above video).
Jeep also had static displays in the main FCA US area in the northwestern corner of the hall.
While Jeep did announce a new, more off-road-worthy version of the Wagoneer (the Overland) on Wednesday, it did not do so at the New York Auto Show. The Overland name refers to the original name of the company purchased by John North Willys which eventually supplied Army jeep engines, and during the war produced vast numbers of jeeps—not yet trademarked.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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