This morning, Stellantis announced the newest addition to the Jeep Wrangler and Jeep Gladiator color palate in the form of a light-ish orange named Joose.
“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors,” said Bob Broderdorf, CEO, Jeep brand. “A striking shade like Joose lets our customers express their individuality and stand out, whether they’re navigating city streets or conquering the next mountain pass.”
Obviously playing off of the words orange juice, Joose is the latest unique color to be offered on the Trail Rated duo, joining options like Mojito (light green), ‘41 (darker military-style olive green), and Fathom Blue (dark blue). This color is available for ordering starting today and it costs $895, available on all Gladiator trim levels and “most” Wrangler and Wrangler 4xe models. The company doesn’t state which Wrangler models are not available with Joose, but I am guessing that the military-themed Willys ‘41 4xe is only offered in the ‘41 exterior color option, even though the website does show Joose as being one of the two options for that mode.
While color availability options vary a bit by trimline, the 2025 Jeep Wrangler and Gladiator are also offered in plenty of traditional exterior hues, including Bright White, Anvil (gray), Black, Firecracker Red, Granite Crystal (gray) and Hydro Blue. Most paint options other than Bright White cost at least $595 with Fathom Blue and Joose being the priciest at $895.
Patrick Rall is a professional writer and photographer with a passion for all things automotive. Having grown up in his father’s performance shop, he spent extensive time at the oval track and drag strip – both driving and wrenching on various types of vehicles. In addition to working as a writer, Patrick previously worked as an automotive technician before moving on to a business office position with a chain of dealerships, and this broad spectrum of experience in the industry allows him to offer a unique look on the automotive world. Follow Patrick on Twitter, Facebook and on Youtube.
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