Ram Teams Up with NFL Legend J.J. Watt for New Ad Campaign

The Ram Truck brand has just introduced a new advertising campaign that works with retired NFL legend J.J. Watt that promotes both their new pickups and the charitable foundation that carries the linebacker’s name.

“The Ram brand’s defining tenet is ‘built to serve,’ and our trucks help deliver on that promise every day,” said Raj Register, chief marketing officer, Stellantis North America. “J.J. is just one of our Ram owners who drives their truck to help build a better today and tomorrow, and we couldn’t be happier to work with J.J. and his foundation in our ‘Wiser’ campaign, to shine a spotlight on the incredible work that he is doing across an audience that continues to hold him as an example of excellence – both on and off the football field.”

Watt’s foundation provides funding to after school athletic programs for 6^th to 8^th grade kids across the United States and, since being founded, the JJ Watt Foundation has contributed $6,900,000 to these athletic programs.

“I’ve been extremely fortunate throughout my life to have so many great people help me along the way,” said J.J. Watt. “The whole goal of the JJ Watt Foundation is to try to provide some of that extra help to kids in underprivileged areas all over the country. I’m very grateful to the Ram brand for highlighting this work and helping us deliver on our mission.”

The new commercial, titled “Wiser” debuts on television this week, but you can watch it from the brand’s YouTube channel below.