Jeep finally admits Gladiator prices were too high, but drops stick and roll-up windows

After dropping the price of the Compass and Wrangler, Jeep has turned to the 2025 Jeep Gladiator, which will start at $39,995. The manual transmission appears to be gone, with a standard eight-speed automatic. Every model has been “price repositioned.”

The only open-air pickup truck, the Gladiator has best in class V6 towing and payload ratings; every Gladiator has four wheel drive. The Sport now lists for $38,100 plus $1,895; the top models, Mojave and Rubicon, both start at $51,100 plus $1,895 destination.

As with the Wrangler, power locks and windows are now standard; a new ’41 olive-drab-inspired color and Fathom Blue join the paints; and optional Active Cabin Ventilation lets customers cool their cabin remotely via their phone app.

Update: the entry level price actually rose, but the Nighthawk, Mojave, and Rubicon prices were all cut. The practice of charging $595 for any color paint but white continues, as does a higher destination charge than Mazda, Honda, or Toyota charge.

For some analysis/opinion, see the video: