Jeep will launch two new colors whose names give few cues as to their actual shades, Earl and Reign, on the 2023 Wrangler. Of the two, Reign will be a limited production; Earl was first shown on the 2020 Gladiator Farout concept.
Earl, since it’s hard to tell from the photo, is a gray “with hints of aquamarine.” Reign is the color of royalty, as one could possibly predict—purple, which was last used on the 2018 Wrangler. Earl will be an extra-charge color at $395 throughout the 2023 model year, while Reign will cost $495 but can only be ordered from now through October. Earl is available on every Wrangler model.
Other 2023 Wrangler colors are Firecracker Red, High Velocity, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, Granite Crystal, Black and Bright White.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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