Dodge brought back its fratzog symbol for the electric Dodge Charger, in an odd mix of the old and the new. Given that the fratzog was originally created when the Dodge Division was part of a corporation responsible for Moon rockets and soon to bid on the Space Shuttle, perhaps it isn’t that odd after all.
There is also nothing stopping Dodge from using the fratzog on its gasoline-powered Chargers, or anything else, for that matter.
The original Dodge Brothers logo was a pair of engineering delta letters, one upside down, interlocking in what looked to some like a Star of David. The goal was to show the inseparable nature of the two Dodge brothers, who pointedly refused to open mail addressed to just one or the other; they were the engineering geniuses who finally made a Ford car actually work.
By 1960, Dodge had gone through numerous symbols, including a house, coat of arms, police-type shield, and knights. The 1962 fratzog was a clear connection to Chrysler rockets, whatever else it might have been; turning it into a triangle both added a connection to the Dodge brothers and made it easier to use on hubcaps and steering wheels.
To see more of the early fratzogs and their progress through history, check out motales’ history of the fratzog from the Dodge Brothers star to the present day.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
Discover more from Stellpower - that Mopar news site
Subscribe to get the latest posts sent to your email.