Wagoneer, Grand Wagoneer vs the competitors: One surprise
The Jeep Wagoneer may be a high-end, full-size truck, but its main competition remains the big Ford, GM, and Toyota wagons. The class leader remains the Chevy/GMC Tahoe, Suburban, and Yukon/Yukon XL, which have dominated full size SUV sales since, well, the original “SJ” Wagoneer was still in production. The GM SUVs are not just stalwarts due to age or old reputation; they have remained quite reliable and durable through the past decades, with no major failures and gaffes. Beating them is likely impossible—it would take help from GM, which GM is not likely to give. Sales of these in Q1 2024 were…